A CRM is a powerful tool to know your customers, and is framed within a corporate strategy to turn over your entire company to have happy customers. This can not be achieved if the entire organization is not committed to this philosophy. And it is the biggest challenge when implementing a CRM. Today there are many CRM tools, and for them to be successful it is important to be an easy tool to use, economical and always online. Unfortunately there are always many barriers to achieve them, among them the cost. Many implementations that can cost tens of thousands of dollars to hundreds of thousands like those used by companies in our government. However small and medium business can benefit with equally powerful opensource tools like SugarCRM. To learn how to implement and manage SugarCRM for free you can join our free course.
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